Alternative futures
are possible
The world where we live, is undergoing a profound upheaval.
Now more than ever, the imagination must take us into a new dimension, abandoning the world in which we are immersed, through the construction of a new narrative of our reality.
we got sick
TINA has not remained just a slogan, but has become a global mindset. Time is marked by the incessant cycle defined by the production derived from work and the consequent consumption. In this way we find ourselves subsuming the reality that is proposed to us. Is it possible to break this continuous chain?
Discover more about TODAY
Reality is chaos, it is not unitary, nor can it be harnessed. This is why we have built systems and tools to make our way through it. We have worked to the utmost of our rationality to define what surrounds us, so that we can distinguish its contours, predict its behavior and not be intimidated by it. Over time, logic has definitively prevailed over any other approach to reality, thus indelibly defining the framework of our world: the Technic.
Discover more about REALITY
technical.
narcisistic.
pointillistic.
just sexy stuff
Thus Design, closely linked with the industrial environment, inevitably ended up following in its footsteps. Moving on, in most cases, to making products or services that were simply more salable or attractive in the mass market.
Discover more about D.I.D.
wrong way
We are in a systemic crisis. It is not the first time this has happened in the history of humanity. What is certain is that in this case, aspects of global proportions are at stake: the natural balance of our planet and the very nature of mankind. On what foundations is it possible to build a different narrative of the reality we live in?
Discover more about PRINCIPLES
This is a call
What kind of humanity are we heading towards?
Ideas constitute the framework that surrounds the world in which we live and what it is possible to do and think depends on it.
It is necessary to use all the imaginary potential to give life to alternative realities.